Bachelor of Business Administration Degree with a Major in Marketing
Marketing is about being an advocate for the customer and providing the customer's voice to the rest of the company. It is both a science and an art - great marketing is systematic and analytic (like analyzing marketing research or describing and selecting customer segments) but is also creative (like creating a compelling ad or writing great content for social media). Marketers develop, promote, and price products and decide where to sell those products to create long-term relationships with customers.
To graduate with a B.B.A. Degree with a Major in Marketing, you must complete the following:
Marketing Degree Program Checklist - Downloadable PDF
Program Summary Credit Hours
General Education Requirements (34 Credit Hours)
College of Business Core (27 Credit Hours)
Marketing Core (18 Credit Hours)
Marketing Electives (12 Credit Hours)
Free Electives (29 Credit Hours - including a 1-hour Freshman Seminar course)
Total 120 Credit Hours
General Education Cognates
ECON 201 Principles of Economics: Microeconomics
ECON 202 Principles of Economics: Macroeconomics
MATH 250 Elements of Statistics
MATH 331 Calculus Methods OR MATH 234 Analytic Geometry & Calculus I
In addition to requirements specific to the student’s Marketing degree, FHSU requires every student to demonstrate foundational skills and perspectives that allow graduates to understand the relationship of their chosen field with other fields and society. The "General Education Cognates" section specifies 12 hours that must be completed within the FHSU general education program.
College of Business Core - 27 Hours
ACCT 203 Principles of Accounting I
ACCT 204 Principles of Accounting II
BCOM 301 Strategic Business Communication
FIN 305 Managerial Finance
GBUS 204 Business Law I
MGT 301 Management Principles
MGT 602 Production and Operations Management
MGT 650 Business Policy
MKT 301 Marketing Principles
Marketing Core - 18 Hours
MKT 302 Strategic Selling
MKT 601 Consumer Behavior
MKT 604 Marketing Research
MKT 606 Global Marketing
MKT 610 Social Media Marketing
MKT 650 Marketing Strategy
Marketing Electives - 12 Hours
MKT 400 Marketing Internship
MKT 402 Sales Management MKT 403 Retail Management
MKT 603 Customer Service and Relationship Management
MKT 607 Business-to-Business Marketing
MKT 609 Digital Marketing
MKT 611 Social Media Marketing Content and Analytics
MKT 673a Special Topics in Marketing: Sales and Service Technology (offered on occasion)
MKT 673b Special Topics in Marketing: Marketing Analytics (offered on occasion)
MKT 673c Special Topics in Marketing: Sport Marketing Strategy (offered on occasion)
Free Electives - 29 Hours
Ask your Advisor about earning a Minor or Certificate!
Earn a Minor
Some Recommendations: (others are possible)
Business Communication (21 hrs)
Tourism & Hospitality Management (21 hrs)
Entrepreneurship (21 hrs)
Web Development (21 hrs)
Leadership Studies (21 hrs)
Full List of Minors
Earn a Certificate
Some Recommendations: (others are possible)
Social Media Marketing (12 hrs)
Basic Graphic Design (9 hrs)
Tourism & Hospitality Marketing (12 hrs)
Front End Web Development (15 hrs)
Tourism & Hospitality Management (12 hrs)
Full List of Certificates