Bachelor of Science in Agriculture (Agricultural Communication)
Hours: 120 On-Campus Online
About
The demand for clear communication and effective leadership is steadily increasing. In the Bachelor of Science in Agriculture (Agricultural Communication) program, we recognize the crucial need for all these skills. We seamlessly blended theoretical foundations from production agriculture with practical public relations, writing, and digital media production expertise.
Students pursuing the specialization focus on the intricacies of communicating complex agricultural information to various audiences. You will tackle many career opportunities within the industry through agricultural education.
Why pursue a Bachelor of Science in Agriculture (Agricultural Communication) at Fort Hays State University?
While many agricultural communications degree programs focus solely on developing communication skills, our B.S. in Agricultural (Agricultural Communication) program goes further than that. We ensure the students gain a broader understanding of agriculture and the ability to apply their communication expertise in real-world settings. This way, the graduates are ready to go into the agricultural industry confidently.
Who is this program for?
Throughout the program, students engage in a comprehensive curriculum that covers many areas. Thanks to that, the B.S. in Agriculture (Agricultural Communication) at Fort Hays State University became suitable for many individuals. It is ideal for:
- Agricultural communicators of tomorrow
- Students who want to make a difference in the world
- Students with a strong interest in agriculture
- Individuals who are team players
- Advocates for sustainable practices
Learning Outcomes
Our B.S. in Agriculture (Agricultural Communications) consists of all the essential communication, leadership, and technical skills to thrive in the chosen field. Graduates will be able to convey complex agricultural information to various stakeholders, effectively manage communications campaigns, and lead teams to achieve common goals. After completing the degree, the learning outcomes are as follows:
Sharpened Communication Skills
Students acquire proficiency in crafting compelling narratives, delivering impactful presentations, and producing engaging media content. They also gain the ability to tailor their communication style to specific audiences. This allows them to convey complex agricultural information to various stakeholders effectively.
Interdisciplinary Expertise Integration
Our program stands out by seamlessly blending theoretical foundations from production agriculture with public relations, writing, and digital media production. The integration ensures that graduates possess a deep understanding of agricultural communication and comprehensive knowledge of related fields.
Demonstrated Leadership Prowess
Throughout the program, every agricultural communication major hones their leadership skills, learning to motivate, inspire, and collaborate with others effectively. They develop the ability to build consensus, resolve conflict, and steer teams toward achieving common goals.
Collaborative Learning Environment
Students collaborate with peers from diverse backgrounds and disciplines, fostering a dynamic learning environment. This enables building strong networks and developing teamwork skills, preparing them for the collaborative nature of the agricultural industry.
Real-World Applications
Real-world applications are crucial for various reasons. They assist students in understanding how the concepts they are learning are employed in real-life scenarios. Our curriculum is created specifically to provide students with a solid academic foundation.
Students gain the insights necessary for effective communication in agricultural settings through theoretical knowledge and practical applications. We prepare them by providing real-world experience through projects. It allows them to apply the skills they learn in the classroom to real situations.
Stay Ahead of the Curve
The B.S. in Agriculture (Agricultural Communication) at FHSU remains current with all the trends and innovative engagement strategies. We recognize the significance of staying connected in today's digital age and enable our students to use the power of various communication platforms.
Our curriculum is constantly updated to reflect the latest advancements in agricultural communication. We focus on teaching you how to use social media and other digital tools to communicate with a wide audience effectively. You will also learn to develop strong relationships with media outlets and other stakeholders.
Hands-on Activities
One of the differentiators of our program is the emphasis on project-based learning, which allows our B.S. in Agriculture (Agricultural Communication) students to gain practical skills highly sought-after by employers.
One example of a project-based assignment that students in the program complete is the development of the department newsletter. Students in the program work together to write, edit, and design the newsletter, allowing them to develop their communication and graphic design skills.
What You’ll Learn:
- Cultivate communication skills that are essential for navigating the agricultural industry
- Enhance writing and digital media production skills
- Develop a broader understanding of agriculture and leadership
- Hone public relations expertise for effective communication
- Knowledge of the latest advancements
How You’ll Learn:
- Gain insights through theoretical knowledge and practical applications
- Emphasize project-based learning experiences
- Stay abreast of innovative engagement and digital platforms
- Focus on intricate communication of complex agricultural information
- Participate in internships and practicums
Our B.S. in Agriculture (Agricultural Communications) fosters the skills and knowledge required to navigate complex agricultural issues. The courses are built so that students acquire a diverse portfolio of work, including technical information, feature stories, and news writing. The work is used in various communication platforms, including print media and new media.
AGRI 332: Agricultural Communications and Public Relations
A study of history, role in society, and role of communications in agriculture. This course provides an understanding of communication and various communication methods in modern society as these are applicable to agriculture.
COMM 345: Visual and Creative Designs
Study and applications of desk top publishing technology and publication design.
COMM 642: Crisis Management and Strategies
A study of the factors in crisis situations, including development of crisis plans, handling of the media, coordination of internal disciplines, collection and dissemination of information and restoration of public confidence. Crisis theories and the design and use of written and oral strategies will be examined.
Discover the full B.S. in Agriculture (Agricultural Communication) course listing by visiting the Academic Catalog.
As students build their communication and leadership development foundation, they are ready to contribute meaningfully to different sectors. FHSU graduates will have various career options in the agricultural industry, government agencies, and media.
Public Relations Specialist
Public relations specialists in the agricultural industry focus on communicating with the media and public about the latest trends and developments in agriculture. They may also be responsible for creating and maintaining social media accounts, arranging media events, and writing press releases.
Trade Association Representative
Trade associations represent the interests of specific agricultural industries, such as corn or soybeans. They work to educate the public about the industry, promote its benefits, and lobby government officials. They could also organize industry events and conduct research.
Corporate Communications Specialist
With knowledge of agricultural sciences, skilled communicators communicate corporate initiatives, sustainability efforts, and product information to the public. The aim is often to foster positive relationships between agribusiness firms and their stakeholders.
Livestock Breed Association Representative
Livestock breed associations are groups that help to promote and protect specific breeds of livestock. Livestock breed association representatives may be responsible for writing educational materials, creating marketing materials, and organizing breed events.
Editorial Content Developer
Agricultural communication alums are well-suited for roles within farm organizations, shaping editorial content that informs and engages members. It can be creating newsletters, blogs, or educational materials. These professionals draw on their agricultural sciences knowledge to disseminate valuable information.
The Best Value in Higher Education Anywhere
Fort Hays State University prides itself on quality education at an affordable price. Students in this program can expect to pay approximately $2,961.90* (on-campus) or $3,859.95* (online)* per semester.
*Estimated cost based on 15 credit hours at the undergraduate resident/regional tuition rate ($197.46/credit hour) for on-campus courses, or the FHSU Online graduate tuition rate (257.33/credit hour) for online courses. Actual price may vary depending on course load and location. Tuition and Fees are subject to change as they are approved by the Kansas Board of Regents each year.
Ready for the next step?
Our faculty would be excited to talk to you about how our department programs can help you explore your interests and prepare you for a variety of rewarding careers.
Related Programs
While the B.S. in Agriculture (Agricultural Communication) program is a distinct and specialized field, several related programs at FHSU offer complementary knowledge and skills. If you are interested in pursuing a career in agriculture, there are alternatives available:
- B.S. in Agriculture (Agricultural Leadership)
- B.S. in Agricultural Business
- B.S. in Agriculture (Animal Science)
- B.S. in Agriculture (Agronomy)
- B.S. in Agriculture (Agricultural Education)
- B.S. in Agriculture (Agronomy Business)
- B.S. in Agriculture (General)
Graduates can pursue a range of careers in the agricultural industry. Some specific job titles may include a public relations specialist, editorial content developer, corporate communications specialist, and more.
The program has several internships, practical experience, and cooperative education opportunities. FHSU has strong relationships with many organizations and outlets, providing students with various opportunities to gain hands-on experience.
The agricultural industry is large and growing, and there is a demand for skilled communicators. It is a major economic driver in the United States.
The degree typically takes four years to complete and can be completed fully online, allowing for students to pursue the degree at their own pace.
We offer several academic and technical support services to help students: the writing and communication center, free tutoring, and career services.
Department Information
FHSU’s Department of Agriculture sustains the vitality of our country’s agricultural future by keeping America’s agricultural traditions and technologies thriving through career-centered, hands-on programs. Our applied, hands-on learning and foundational courses empower students to succeed in the growing agricultural industry, making them marketable and equipped to meet industry challenges, innovate, and conserve. Our students benefit from practical experiences on our 3,825-acre farm, leadership and presentation skill development, critical thinking and communication skills enhancement, and lifelong friendships and mentorships.
Our graduates succeed in various careers including running farms, managing feed yards, trading grain on the futures market, educating the next generation of agriculturalists, working as crop consultants, and leading in agribusiness corporations. With an excellent academic program and a network of alumni, you will be prepared for an exciting and rewarding career in the agricultural industry.
While earning your degree is your primary goal, college offers much more than just attending classes. Get involved in extracurricular activities that help you develop leadership skills, learn more about your chosen career, and make a difference in your community.
- Agronomy Business Club: The only on-campus student-led organization that promotes scientific and professional business development of the agronomy sciences and business acumen.
- Alpha Gamma Rho Fraternity: A social and professional fraternity that focuses on leadership and staying active with the campus and community through volunteer activities.
- Block & Bridle Club: Part of a national animal science organization that promotes interest in numerous fields of study.
- Collegiate Farm Bureau: An ag advocacy group dedicated to educating others through various events.
- Delta Tau Alpha: National Agriculture Honor Society for students who rank in the upper 35% of their class.
- FHSU Rodeo Club: Open to all FHSU students, offering opportunities to compete in rodeo events throughout the region.
- FHSU Livestock Judging Team: Open to all FHSU students interested in competitive livestock evaluation.
- Sigma Alpha Agriculture Sorority: A professional agricultural sorority that cultivates professional women in agriculture.
- Teaching Ag Group (TAG): Supports agriculture literacy and advocacy, working with local FFA chapters.
- Virtual Agricultural Business Club: An online student-led organization promoting professional business development among future agricultural professionals.
- Livestock Show Team
- Bachelors
- On-Campus
- Online
