Applied Business Studies

Diversify the Business of Your Future with Specialized Certificates

Fort Hays State University offers a variety of business certificates that allow you to explore an area of interest in more depth, give you more expertise in an area and augment your degree and resume to prime you for every opportunity today – and tomorrow. Each certificate requires only 12 credit hours, and all certificates are available on campus or online. 

Applied Business Studies Certificates

• Certificate in Customer Service
• Certificate in Marketing
• Certificate in Social Media Marketing
• Certificate in Tourism and Hospitality Management
• Certificate in Tourism and Hospitality Marketing
  

Certificate programs require 12 credit hours and are composed of courses specific to an area of study. All classes leading to a certificate must be taken for credit and courses cannot be counted towards more than one certificate.

Apply Today for Your Business Certificate Specialty

You can start today on expanding your education in business with a focus on complementary disciplines by submitting an “Intent to Complete Certificate” form. Students are designated as certificate students when they submit an "Intent to Complete Certificate" form (you will find these forms accompanying each certificate listed below). Please print, complete the form and mail or deliver it to: 

Department of Applied Business Studies
Fort Hays State University
600 Park Street
McCartney Hall 113
Hays, KS 67601

Upon completion of certificate requirements, the department chair will authorize the issuance of a printed certificate. Please note that certificate programs are not listed on a student's official transcript; however, completion of a certificate should be included on a student's resume to demonstrate attainment of a level of education in a marketing or tourism and hospitality management discipline, which is more than completing a certain number of academic courses.

Attaining an Applied Business Studies certificate at FHSU will improve the marketability of your resume as you advance in your career.

Customer Service (Intent to Complete Certificate form)

Required courses:
MKT 301 Marketing Principles
MKT 302 Strategic Selling
MKT 403 Retail Management
MKT 603 Customer Service and Relationship Management

Marketing (Intent to Complete Certificate form)

Required courses:
MKT 301 Marketing Principles

Three courses (nine hours) from the list below:
MKT 302 Strategic Selling
MKT 400 Internship (1-3 Credit Hours)
MKT 402 Sales Management
MKT 403 Retail Management
MKT 601 Consumer Behavior
MKT 602 Integrated Marketing Communications 
MKT 603 Customer Service and Relationship Management
MKT 604 Marketing Research
MKT 606 International Marketing
MKT 607 Business-to-Business Marketing
MKT 608 Database Marketing
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content & Analytics

Social Media Marketing (Intent to Complete Certificate form)

Required courses:
MKT 301 Marketing Principles
MKT 609 Strategic Electronic Marketing
MKT 610 Social Media Marketing
MKT 611 Social Media Marketing Content and Analytics

Tourism and Hospitality Management (Intent to Complete Certificate form)

Required course:
620 Principles & Practices in Tourism & Hospitality Management
 
Three courses (nine hours) from the list below:
THM 601 Special Topics in THM (1,2 or 3)
THM 621 Tourism and Hospitality Marketing
THM 622 Service Operations Management
THM 623 Meetings, Conventions and Events Management
THM 624 Hotel and Resort Management
THM 625 International Hospitality: Problems and Planning
THM 626 Food and Beverage Management
THM 627 Casino Management
THM 628 Health and Wellness Tourism
THM 630 Spa Facility and Destination Management
THM 631 Medical Tourism
THM 632 Sustainable Tourism and Events

Tourism and Hospitality Marketing (Intent to Complete Certificate form)

Required courses:
THM 621 Tourism and Hospitality Marketing
MKT 301 Marketing Principles
MKT 610 Social Media Marketing
 
One course (three hours) from the list below:
THM 601 Special Topics in THM (1, 2 or 3)
THM 620 Principles and Practices in Tourism and Hospitality Management
THM 622 Service Operations Management
THM 623 Meetings, Conventions and Events Management
THM 624 Hotel and Resort Management
THM 625 International Hospitality: Problems and Planning
THM 626 Food and Beverage Management 
THM 627 Casino Management
THM 628 Health and Wellness Tourism
THM 630 Spa Facility and Destination Management 
THM 631 Medical Tourism 
THM 632 Sustainable Tourism and Events