Digital Marketing Concentration
Digital Marketing is a newer, but extremely critical element in modern-day marketing. According to Hubspot, social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or pay-per-click (PPC). The Content Marketing Institute reports that social media sites and blogs reach 8 out of 10 U.S. internet users and account for 23% of all time spent online. Possible careers in the field include social media strategist, blogger, search engine marketing associate, and online customer service representative.
Choose three from the following:
MKT 602G: Integrated Marketing Communications
The theory of mass selling (advertising and publicity), sales promotion, and personal selling. Analyzing the market to determine the most effective promotion mix.MKT 609G: Strategic Electronic Marketing
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.
MKT 610G: Social Media Marketing
This course focuses on current strategies and tactics used to effectively and efficiently deploy social media tools within the marketing function. It is designed to provide students with hands-on experience with emphasis placed on a strategic approach to social media marketing. Conceptual foundations and practical techniques necessary for creating a comprehensive and effective social media marketing plan are incorporated.
MKT 611G: Social Media Marketing Content and Analytics
The intent of this course is to examine how marketers use both verbal and visual content to convey value, build brands, and connect with customers, as well as track the appropriate social media marketing metrics to better understand how and when to share information, as well as what type of content drives the most traffic to a website.