Content Marketing 101: A Primer Course to Earn Trust, Build Your Brand, and Generate Leads
Not currently scheduled.
Overview
Have you ever watched a YouTube video, listened to a podcast, downloaded a checklist or e-book, or read a blog post? If so, you are a consumer of content. Content marketing - creating and distributing content that resonates with a target audience - is an important part of marketing today. It is what attracts customers to your organization and then takes them on the 'buyer's journey' on their way to becoming regular, long-term customers. In this workshop, we will discuss the importance of content marketing for social media, explain the difference between content creation and content curation, explore the different types of content and tools to create it, and learn how to promote your content through social media. The workshop will include activities to practice what you learn!
Topics Covered
- The importance of content marketing for social media
- Content creation vs. content curation
- Generating content ideas
- Promoting your content
- Finding curated content
- Tools for creating, curating, and managing content marketing
- The various types of content you can create