Design for Non-Designers
Not currently scheduled
Overview
Great design is a critically important component of your marketing efforts – it creates meaningful first impressions, differentiates your organization from competitors, can solve problems, and boosts brand awareness and the bottom line. Great design connects your company to your brand and your customer. In this MDC workshop, we will discuss the elements and principles of design, learn about great (and bad) logos, discuss how important it is to have a strong story behind your brand, delve into the land of brainstorming and what to gain from it, and develop a campaign for a product applying the lessons you have learned throughout the day.
Topics Covered
- Why Design is Important for Effective Marketing
- Some Basic Tools to Use in Designing Marketing Pieces
- 4 Basic Design Principles
- How to Use Color Effectively
- How to Communicate with Type
- Tips on Designing a Variety of Common Marketing Pieces
- Hiring a Professional vs. Doing Design on Your Own