Dr. Ronald Christian
Assistant Professor of Marketing
Contact Information:
Office: McCartney Hall 105F
Office Phone: 785-628-4745
Email: rgchristian@fhsu.edu
Degrees:
Ph.D., University of Kansas
M.S., University of Northern Colorado
B.G.S., University of Nebraska-Omaha
Courses Taught:
Principles of Marketing
Global Marketing
Sport Marketing
Marketing Research
Integrated Marketing Communications
Consumer Behavior
Research Activities:
Cause-related Marketing
Consumer Decision Making
Branding Strategies
Prior to joining FHSU, he taught at Baker University (sport marketing & sport management) and Emporia State University (marketing). He has industry experience in marketing, public relations, and sales through various organizations, including the Mountain West Conference, Metropolitan State University (Denver), and Eli Lilly and Company. Career highlights include working various NCAA Championships, Final Four events, and the Chick-fil-A Peach Bowl. He conducts consumer research and frequently presents at national marketing conferences.
Recent Publications:
Christian, R.G., Sarofim, S.N., Gordon, B.S., and Bobkowski, P.S. (2022). You're getting warmer: Examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM. Journal of Consumer Marketing, 39(5), 550-562.
Li, X., Christian, R.G., and Jiang, C. (2023). Are you helping yourself or our community?: Investigating the relationship between perceived firm motivation for CSR, "CSR-Covid fit" and consumer purchase intensions. Journal of Business and Economics, 27(1), 69-91.