Dr. Michael Martin
Associate Professor of Marketing
Contact Information:
Office: McCartney Hall 317
Office Phone: 785-628-5368
E-Mail: mjmartin@fhsu.edu
Degrees:
Ph.D. Organization and Management, Capella University, 2013
M.B.A Fort Hays State University, 1990
B.S. Marketing, Kansas State University, 1986
Courses Taught:
Marketing Principles
Management Principles
Strategic Selling
Customer Service and Relationship Management
Total Quality Management
Management and Marketing Concepts for MBAs
Publications:
Carpano, Claudio, Michael J. Martin, Mary C. Marting, and Hermann Achidi Ndofor (2005), "Performance Implications of Customer Relationship Management Strategy and Market Orientation Organizational Capabilities," Journal of Business and Leadership: Research, Practice, and Teaching, 1 (1), 141-150.
Martin, M.J. (in press). Philanthropy and Customer Orientation: Implications for the Banking Industry. Southwest Business Symposium.
Martin, M.J. (in press). Contingency Theory and the University Organization: Setting the Stage for Continuous Quality Improvement. Southwest Business Symposium.
Martin, M.C. and Martin, M.J. (in press). Making Marketing Education More Effective: Incorporating Learning Styles into Instructional Design and the Consumer Behavior Classroom. Southwest Business Symposium.
Since receiving a M.B.A from FHSU in 1990, Mr. Martin has led field service personnel, sold business-to-business, and trained employees and customers in the retail and manufacturing industries. He was an assistant retail manager and was selected as a regional trainer in Customer Service for the Nash Finch Company. As a Customer Support Specialist for Checkpoint Systems, Mr. Martin coordinated technical service, training, and product orders for 130 stores in a four-state area. During this time, he was voted by his peers to develop compliance standards for current and future Checkpoint customers.