Applied Business Studies Mission & Vision
Mission
The mission of the Department of Applied Business Studies is to prepare students in the disciplines of business communication, business education, marketing, and tourism and hospitality management to be competitive in the global marketplace. Through innovative curriculum, real-world learning experiences and professional development activities, the students will be effective communicators, technologically adept, creative, and prepared to adapt to an ever-changing world environment.
Vision
The Department of Applied Business Studies will become a leader in providing curriculum and real-world learning experiences across a variety of business disciplines that put content into context as it prepares students to be successful across the global landscape in business communication, business education, marketing, and tourism and hospitality management.