Career Paths
While entry level marketing jobs are one way of breaking into the industry, there is no single set path for college graduates with a degree in marketing. A Marketing major will be equipped with the skills needed to pursue a variety of opportunities including:
- Product Management
- Brand Management
- Advertising Executive
- Business Development
- Sales Manager
- Digital Marketing
- Marketing Research Consultant
- Social Media Marketing
- Marketing Analytics
How much do Marketing graduates make?
According to the U.S. Bureau of Labor Statistics, the average salary for Marketing Managers in 2020 was just over $140,000.
96%
Career and Education Success Rate
What classes will you take as a Marketing major?
In addition to the Business Core, courses in marketing include Consumer Behavior, Marketing Research, International Marketing and Marketing Strategy. Marketing majors also choose from one of three different concentrations, General Marketing, Digital Marketing, or Business Development and Sales.
Fast Fact
Last year companies spent more on marketing than every before. In 2018 the to 200 advertisers spent a record $163 billion on advertising alone.
$59 million
FHSU awards in loans, grants, scholarships and employment funding to students annually.
