Public Relations and Advertising
Public Relations and Advertising are both about persuasion. This emphasis teaches student how to become better persuaders and change agents for our society.
According to the Public Relations Society of America (PRSA), “public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Some of the disciplines and functions within PR include:
- Corporate Communications
- Crisis Communications
- Executive Communications
- Internal Communications
- Investor Relations Communications
- Marketing Communications
- Integrated Marketing/Integrated Marketing Communications
- Media Relations
- Content Creation
- Events
- Social Media
- Multimedia
- Reputation Management
- Speechwriting
- Brand Journalism
Advertising focuses on creating and placing promotional materials for a product or service. You will learn graphic design and multimedia creation in our program. With an emphasis in Public Relations and Advertising, you can work for almost any sector in the society after graduation. Some examples are:
- Small businesses
- Corporations
- Nonprofit organizations
- Education
- Sport and entertainment
- Tourism
- Health communication
- PR/ Advertising/ Integrated marketing communication agencies
Program of Study
STRATEGIC COMMUNICATION (Public Relations and Advertising.) 45 hrs. including 1 required General Education courses.
General Education Required for all tracks (3 hrs.)
SOC 376 (IDS 350) Diversity in the US
Public Relations/ Advertising Core (9 hours)
COMM 208 Communication & the Information SocietyCOMM 350 Communication Research Methods
COMM 490 Issues and Applications of Communication (Capstone)
Public Relations and Advertising Major Requirements (33 hours)
COMM 128 Media and Society (Freshmen; is a prerequisite for INT 346)COMM 318 Introduction to Organizational Communication (offered every semester and in the summer)
COMM 345 Visual and Creative Design (is a prerequisite for 657 and 658)
INF 346 Video Production (is a prerequisite for 658)
COMM 348 Intro to Public Relations and Advertising (is a prerequisite for COMM349)
COMM 349 Strategic Writing and Ethics (Prerequisite: COMM348)
COMM 414 Business & Professional Speaking
COMM 606 Conflict Management
COMM 642 Crisis Communication & Strategies
COMM 657 Media Planning and Management (Prerequisites: COMM 345 and COMM348)
COMM 658 Strategic Campaign Design and Analysis (Prerequisites: INT 346 Video Production and COMM 345 Visual and Creative Design and COMM349)