Health and Human Performance/Sports Management Concentration
The concentration in Health and Human Performance/Sports Management is designed to provide professionals with a foundation for decision making and leadership in sports marketing, planning, promotion, and facilities management, as well as a comprehension and awareness of legal issues in health and human performance.
Courses include:
HHP 655G: Sports Planning and Promotion
An overview of the various techniques and strategies used in meeting the needs of consumers in the sports industry. Areas to be addressed are the uniqueness of sport in comparison to traditional marketing, an overview of the segments of the sports industry, the importance of market research and segmentation in identifying the right sport consumer, the use of data-based marketing in reaching the development of sponsorship and endorsement packages.
HHP 855: Legal Issues in Health and Human Performance
This course focuses on providing students with a basic introduction of the legal principles as they apply to the sport and recreation industry. It is an overview of the most applied principles of the law, including principles of torts, contracts and risk management.
HHP 860: Facilities in Physical Education and Athletics