Concentration in Marketing
In today's fast-paced and ever-evolving marketplace, the knowledge and skills gained from an MBA concentration in Marketing can be used to help firms create value for customers. Creating customer value involves understanding customer needs and desires, developing unique and superior products and services, and developing and communicating compelling brand messages. Organizations also prize individuals who can help them understand the value of their customer segments and enhance firm growth through innovative approaches to customer service. Marketing courses in the MBA concentration at FHSU will help students develop their skills in strategic, conceptual, and analytical thinking. Career paths typically pursued by MBAs with a marketing concentration include brand management, market research, retail management, and professional sales.
Courses include:
MKT 604G: Marketing Research
Designed to acquaint the student with typical marketing problems and the methods of solving them; data sources and collection are featured along with market analysis and determination.
MKT 601G: Consumer Behavior
Application to the marketing process of the fundamental processes of motivation, perception, learning, individual predispositions, group influences, consumer decision processes, and aggregate consumer behavior.
MKT 609G: Strategic Electronic Marketing
This course explores the basic principles that underlie marketing and how e-business marketing techniques will fundamentally change the traditional marketing process. This course prepares students for careers in a rapidly changing environment of non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. Students will learn how to use internet technologies necessary for executing marketing strategy.