NOTE TO EDITORS: A photo of Nichols is available for download at http://bigcat.fhsu.edu/currentevents/news_photos.php.



HAYS, Kan. -- Fort Hays State University's Alumni Association named Charlene Nichols as the assistant alumni director following a national search which yielded a strong pool of applicants for the position.

She will assist with planning and implementing a variety of alumni activities, programs and services, as well as developing marketing strategies to reach a broad base of FHSU alumni and friends. Nichols will also serve as the sponsor of Tigers4Life, the student alumni organization.

A native of Chapman, Nichols received a Bachelor of Science degree in journalism and mass communications in 1992 from Kansas State University. Her professional experience includes serving as a senior account executive and media planner with Shaker Recruitment Advertising and Communications, the nation's second largest privately held recruitment advertising and communications firm. At Shaker, she planned media strategies, including Web 2.0 and social media campaigns, for a wide range of clients including Mohawk Industries, Smiths Aerospace, Coca-Cola Enterprises and DaVita. Since August 2009, Nichols has served as the interim FHSU assistant alumni director.

"We are very pleased to add Charlene as a key part of the Association's professional team," said Debra Prideaux, FHSU executive alumni director. "Her qualifications, her enthusiasm for Fort Hays State and her creative and successful approaches to developing meaningful programs and services have benefited and will continue to benefit the entire Tiger community."

Nichols is married to Dr. Gregory Weisenborn, chair of the FHSU Management and Marketing Department. They live in Hays with their children, Katie and John. She can be reached at canichols5@fhsu.edu or (785) 628-4430.

For more information, contact Prideaux, visit the FHSU Alumni Association on the Web at www.goforthaysstate.com, e-mail alumni@fhsu.edu or call (785) 628-4430 or toll free (888) 351-3591.




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