12/04/17

HAYS, Kan. -- Facebook marketing will be the focus of the first two workshops of the 2018 winter series from the Management Development Center at Fort Hays State University.

“Introduction to Facebook Marketing for Business” will be from 8:30 a.m. to 11:45 a.m. and “Intermediate Facebook Marketing for Business” will be from 1 p.m. to 4:30 p.m., both on Wednesday, Jan. 10, in the Stouffer Lounge of the university’s Memorial Union. Dr. Mary Martin, professor of applied business studies at FHSU, will facilitate both workshops.

In the introductory workshop, participants will reverse-engineer a Facebook page, determine the basics of their Facebook marketing strategy, create an engaging Facebook post, and understand the analytics once the post has gone live.

In the intermediate workshop, which builds on knowledge gained in the introduction course, participants will learn about Facebook apps, promotional contests, adding email subscribers, integrating their Instagram feeds and offering customer support. Facebook Ads, Facebook Ad Manager, and analytics will also be covered in the afternoon.

Each person who completes a workshop will receive a completion certificate and will earn continuing education units.

Participants can take intro, intermediate, or both sessions. The cost for each individual session is $119 or $200 for both. A 15-percent discount applies for all Hays Area Chamber of Commerce Members on single session cost (not applicable when purchasing both courses).

Registration is available online at www.fhsu.edu/mdc. To learn more about this workshop or additional upcoming trainings, contact Sabrina William by phone at 785-628-4124 or by email to slwilliam@fhsu.edu.