08/23/18
HAYS, Kan. -- The Management Development Center at Fort Hays State University will kick off its fall 2018 Workshop Series with a new workshop, “Your Website: The Foundation of a First-Rate Marketing Strategy.”

This workshop will be from 1 to 4 p.m. Wednesday, Sept. 12, in the university’s Hansen Entrepreneurship Hall.

Dr. Mary Martin, professor of applied business studies at FHSU, will facilitate. Participants will learn how to effectively utilize their website as part of an overall marketing strategy. Topics will include the must-have components for an ideal website, designing a conversion path, and making website content more shareable. Participants will also learn how to optimize social media to improve search rank and drive traffic.

Each person who completes a workshop will receive a completion certificate and will earn 4.0 continuing education units.

The cost for registration is $119. A 15-percent discount applies for all Hays Area Chamber of Commerce Members on single session cost.

Registration is available online through the Registration link in the sidebar on the center’s home page at www.fhsu.edu/mdc. To learn more about this workshop or additional upcoming trainings, contact Hannah Hilker by phone at 785-628-4121 or by email at hehilker@fhsu.edu.