Templates & Logos
Please refer to University Marketing for information about available templates and logos.
PDF File Format
We now offer the ability to create PDF files for sending viewable/printable files between all computer platforms.
Although still somewhat problematic, PDF files allow you to create a file by printing your document to a PDF writer as though it were a printer. This format captures your fonts and graphics and includes them in a file that can be sent for easy printing. The Distiller Application from Adobe makes these files easier and more accurate to create. It is recommended that you have an Acrobat Reader application installed on your computer to view PDF files. (You can review your proofs on computer, make copies, or use PDFs like high quality faxes between computers, and more.) The link for downloading this free application is listed below. Additional assistance in the creation of PDF files is available through computing services or by calling the Printing Services Office at (785) 628-5381.
The Adobe Acrobat Reader lets you view and print PDF files on all major computer platforms.
Note: You will receive the most recent version of Acrobat Reader available for your language and platform.
Warnings
Acrobat PDF Writer may not always successfully process documents that contain Encapsulated PostScript (EPS) artwork or images or documents that use features available only with PostScript printers. For documents with EPS, PDF Writer uses the bitmap preview image that accompanies the EPS file instead of the EPS graphic itself.
If you are not getting satisfactory results with Acrobat PDF Writer, you may need to use Acrobat Distiller instead. Acrobat PDF Writer is available only for Macintosh and Windows platforms. To create a PDF document from UNIX or DOS, you must use Acrobat Distiller.
If you find that you would like Printing Services to make PDF files for you, this service will be made available upon request by calling (785) 628-5310.
Terminology
The following are common terms used in the printing industry. Please refer to this section for any questions you may have regarding unfamiliar terminology.
PDF File Format
We now offer the ability to create PDF files for sending viewable/printable files between all computer platforms.
Although still somewhat problematic, PDF files allow you to create a file by printing your document to a PDF writer as though it were a printer. This format captures your fonts and graphics and includes them in a file that can be sent for easy printing. The Distiller Application from Adobe makes these files easier and more accurate to create. It is recommended that you have an Acrobat Reader application installed on your computer to view PDF files. (You can review your proofs on computer, make copies, or use PDFs like high quality faxes between computers, and more.) The link for downloading this free application is listed below. Additional assistance in the creation of PDF files is available through computing services or by calling the Printing Services Office at (785) 628-5381.
The Adobe Acrobat Reader lets you view and print PDF files on all major computer platforms.
Note: You will receive the most recent version of Acrobat Reader available for your language and platform.
Warnings
Acrobat PDF Writer may not always successfully process documents that contain Encapsulated PostScript (EPS) artwork or images or documents that use features available only with PostScript printers. For documents with EPS, PDF Writer uses the bitmap preview image that accompanies the EPS file instead of the EPS graphic itself.
If you are not getting satisfactory results with Acrobat PDF Writer, you may need to use Acrobat Distiller instead. Acrobat PDF Writer is available only for Macintosh and Windows platforms. To create a PDF document from UNIX or DOS, you must use Acrobat Distiller.
If you find that you would like Printing Services to make PDF files for you, this service will be made available upon request by calling (785) 628-5310.
Terminology
The following are common terms used in the printing industry. Please refer to this section for any questions you may have regarding unfamiliar terminology.
- ARTWORK
- A general term used to describe photographs, drawings, graphics, paintings, hand lettering, etc., prepared to be reproduced as printed matter.
- AUTHOR'S ALTERATIONS (A.A.s)
- Author or client corrections and/or changes made in type at the proof stages; these are not due to printer's error and are therefore chargeable to the customer. All corrections should be marked in red ink or pen according to the printer's code of standardized proofreader's marks; never in soft lead. A.A.s are expensive and should be kept to a minimum. See also House Errors (H.E.s)
- BLEED
- An illustration or type is said to bleed when it prints off the edge of a trimmed page. Bleed illustrations are usually imposed to print beyond the trimmed page size. An illustration may bleed at the head, front, foot, and/or gutter (back) of a page.
- CAMERA-READY ART
- Material given to the printer that needs no further work before being routed to the camera department. Camera copy should be clean, free of glue or trash, flat, and printed in dark ink.
- COMPOSITION
- The assembling of characters into words, lines, and paragraphs of text or type for reproduction for printing.
- CROP MARKS
- Marks along the margins of an illustration (or photo), used to indicate the portion of the illustration to be reproduced.
- DUOTONES
- A common printing technique by which a halftone is printed in two ink colors--most often black and another color (screen angles 45 degrees and 105 degrees).
- EMBOSSING
- A process performed after printing to stamp a raised or depressed image (artwork or typography) into the surface of paper, using engraved metal embossing dies, extreme pressure, and heat. Embossing styles include blind, deboss, and foil-embossed.
- ESTIMATE
- A price provided to a customer, based on the specifications outlined on the estimate form; it is normally sent prior to entry of an order and prices may change if the order specifications are not the same as the estimate specifications.
- FLUSH
- Even with; usually refers to typeset copy.
- FONT
- In composition, a complete assortment of type in one size and face.
- FOUR-COLOR PROCESS
- The four basic colors of ink (yellow, magenta, cyan, and black) which reproduce full-color photographs or art.
- GRAIN
- The direction paper fibers run or are arranged.
- HALFTONE
- Picture with gradations of tone formed by dots of varying sizes.
- HOUSE ERRORS (H.E.s)
- Corrections and/or changes made due to errors made by the printer, particularly in prepress, as opposed to changes made by the author, clients or editor. Also refers to mistakes made in film negatives, platemaking or printing that are not due to the client's error, addition or deletion. The cost of H.E.s is absorbed by the printer or typesetter. See also Author's Alterations (A.A.s).
- JUSTIFIED
- Describes text copy that is typeset flush to both the left and the right margins.
- LINE COPY
- Any copy that is solid black with no gradations in tone and is suitable for reproduction without using a halftone screen.
- MECHANICAL (PASTE-UP)
- Camera ready assembly of all type and design elements with instructions, ready for the platemaker.
- MOIRE'
- A pattern in a negative resulting from a prescreened picture or photo.
- OFFSET
- A method in which the plate or cylinder transfers an ink image to an offset or transfer roller, which then transfers the image to stock.
- PERFECT BINDING (ADHESIVE BINDING)
- An inexpensive bookbinding technique in which the pages are glued rather than sewn to the cover and used primarily for paperbacks, small manuals, phone books, etc.
- POINT
- In measuring a paper's caliper, one point equals a thousandth of an inch. In typography, it is the smallest unit of measurement used principally for designating type size. One point equals approximating 1/72 of an inch and 12 points equal one pica.
- PROOF:
- GALLEY Typeset material before it has been arranged into final page. PAGE A proof output to plain paper before the entire job is printed.
- DYLUX
- A fast, self-fixing proofing paper that is light sensitive on both sides and is developed from the page layout after stripping.
- RAGGED RIGHT
- Typesetting style that is characterized by lines that end in unequal length, usually lined up flush on one side or the other--example, flush left/ragged right.
- REAM
- Five hundred sheets of paper.
- RECTO
- A right hand book page (usually odd numbered), more significant than the reverse side, which is called the verso.
- REGISTER MARKS
- Crosses or other marks applied to original copy prior to photography used for achieving perfect alignment (register) between negatives and color separations.
- REVERSE
- Type appearing in white on a black or color background or in a dark area of a photograph.
- SADDLE STITCH
- Binding process for pamphlets or booklets which works by stapling through the middle fold of the sheets (saddle wire).
- SCORE
- To press a mark in a sheet of paper, usually cover stock, to make folding easier--often necessary when a fold must be made against the paper's grain. Scoring with a dull rule (also called creasing).
- SCREEN
- A sheet of film having lines or other pattern.
- SOLID
- An area completely covered with ink, or the use of I 00% of a given color. In composition, type set without space (leading) between the lines.
- STRIPPING
- The positioning of negatives before printing plates are made.
- VELOX
- A black and white print of a screened image, line art, and/or copy.
- VERSO
- A left hand page of a book (usually even numbered); the reverse of recto.